“Cash register marketing”: the power of impulse buying

[shahriya699]

If you’re a retail marketer, it’s easy to get caught up in the whirlwind of omnichannel beacons, experiential stores, and the Internet of Things (IoT). While the future looks exciting, retailers shouldn’t forget to focus their efforts on what they can do today, with the tools at their disposal. Let’s talk about “checkout marketing.” The checkout is at the heart of every retailer’s transaction, and when used correctly, it can become a valuable in-store promotional asset, capable of driving more sales right before checkout through impulse buying.

The evolution of the cash register
A store’s cash register is where transactions are finalized. In the past, when we talked about cash registers, we were talking about traditional cash registers. But now there are mobile POS systems like Lightspeed, which centralize inventory management, payments, analytics, employee scheduling, and more. One of the main benefits of a mobile POS system is the ability to move transactions and work from any location (even a “ pop-up store ”!).

Cash register marketing

Unfortunately, many retailers don't think about using the space around their checkout to maximize their in-store marketing efforts .

Also read: Cash register on iPad: the ultimate guide
The Benefits of Cash Register Marketing
Have you ever heard of the marketing technique of strategically qatar cell phone number placing certain products near the checkout?

That’s exactly what “cash register marketing” is. Its goal? To encourage customers to make impulse purchases. Done right, this marketing tactic is a killer: it’s a surefire way to increase your customers’ average transaction value through cross-selling (selling complementary items).



Pro merchandising tip: Unlike on-shelf merchandise, your customers decide in just a few seconds whether or not to buy a product at the checkout—that’s why they’re called “impulse buys.” If you sell low-investment products (like shoe cleaners, gift cards, or accessories), you can place them here.

4 “Cash Register Marketing” Tips to Increase Your Sales
1. Eye-catching cash register displays
You may have already installed displays in your store, but do you know if they caught the attention of your customers?

Stores often fall into the trap of traditional departments. It's time to think outside the box.

Here are some examples of attractive point-of-purchase displays:

Independent displays
Freestanding displays are installed to create a sensation and direct customers to a particular brand or product.