Sources Outside Your Organization To Increase Your #content Credibility, Says @mdeziel Via @cmicontent. #cmworldshare On Xrich Schwerin, Senior Content Strategist, Autodesk, Touts The Benefits Of Working With An Editor. “behind Great Writing There’s Great Editing. Build And Maintain A Style Guide And Apply It Rigorously Through Editing, Copyediting, And Proofreading. Words Matter.”another Advocate For Additional Eyes Reading Through Draft Content Is Dennis Shiao, Marketing Consultant, Attention Retention. As He Explains, “have Your Content ‘peer Reviewed’ (E.g., By A Fellow Marketer) Or Better Yet, Get Input From Customers Or Readers Who Are Part Of Your Target Audience.
“first Off, They Might Catch A Simple Typo That You Overlooked. Second, Their thailand whatsapp number Input Lets You Run A Test Flight Of Maybe You Overlooked An Important Issue Or Didn’t Explain A Key Point Deeply Enough,” He Says.have Your #content ‘peer Reviewed’ Before It’s Published, Says @dshiao Via @cmicontent. #cmworldshare On Xhandpicked Related Content:how To Get Valuable External Content Sourcesstyle Guide: How To Write One For Your Brandproofing And Editing: How To Make Your Content Less Frighteninghabit : Go For Realhumanize Your Content, Says Chris Luecke, Podcast Host And Founder, Manufacturing Happy Hour.
“there’s Still A Temptation To Focus On The Features And Benefits Of A Product Or Solution … But When You Go Beyond The Technology And Focus On The People That Bring It To Life, Especially Through Video And Podcasting, Your Customers And Partners Will Start Looking At Your Brand In A More Approachable Light,” He Says.and Don’t Forget To Pay Attention To The Little Things To Make Your Content Feel Real. Amy Balliett, Ceo, Killer Visual Strategies, Says That Means Ditching The Use Of Stock Imagery.
Your Content Before It’s Published
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