Battery of final advice

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Tools used Fortunately, we already have a set of proven tools to generate a memorable customer experience.

The list is long, but I would highlight the customer journey (extended by the service blue print), customer archetypes and empathy maps and, of course, design thinking, which also has its application within this discipline. We also have measurement and voice of the customer tools, such as NPS and sentiment analysis. At La Salle we also give a lot of importance to tools that allow us to generate a unique identity and to those that facilitate the design of experiences at the point of contact.

I don't usually give advice because I believe that each organization must find its own path, but it is true that in customer experience there are invariants that we see and that can bring a company closer to success.

They would be more or less these:

The first step, without a doubt, is to deeply understand what netherlands phone number list customer experience is and to know how to differentiate it from other approaches with which it may overlap. What this avoids is wasted investments and wasted efforts.

As I have already mentioned, finding a reference framework for customer experience is essential, because it serves as a roadmap and helps to set objectives and plan.

We always recommend involving senior management , because customer experience is a cross-disciplinary discipline, and therefore requires a push from the top.

Finally, trust the customer experience tools that we already have available. My advice in this regard would be not to experiment, but to trust what we already know works.

And, although it may seem superfluous, I would suggest enjoying it. Customer experience is a new discipline, and therefore it spreads that value of the never seen and the never done. It is based on principles that explain how human beings interact and record experiences and, therefore, has its origin and destiny in people. There are few things more fascinating.