Best Uses of Exit Intent Popups with Examples
Let’s take a look at some exit intent popup examples in action. Well, I’ll show you how to create each one using Hello Bar so you can create your own desired marketing asset .
Newsletter subscription
If you want people to sign up for your email newsletter, an exit intent pop-up will do just that. You can choose to offer an incentive or use social proof to persuade abandoning visitors.
Newsletter subscription
Abandoning the cart
Another great use of checkout pop-ups is to remind consumers that they have items in their shopping carts. With this reminder, you can reduce cart abandonment rates, as in many cases they will return and complete the checkout process.
Abandoning the cart
Lead magnet
Let’s say you have a small email list. Don’t worry! Instead of using social proof, encourage signups with a lead magnet . If people want to get your insanely valuable asset, they’ll have to fork over their email addresses.
Lead magnet
Free shipping or discount for e-commerce stores
If you run an e-commerce store, you don't want to lose sales because people click too quickly. Maybe your customer isn't sure about the price. Offer a discount to bring them back.
Free shipping or discount for e-shops
Ask visitors to take a survey or quiz
Surveys and quizzes provide valuable insights into what’s going on in your visitor’s head – what are their wants, needs, and pain points? Use exit-intent pop-ups to direct visitors to your survey or quiz. To get more participants, include an incentive as well .
Ask visitors to take a survey or quiz
Social media follow buttons
We talk a lot on this blog about how to leverage existing website traffic to drive consumers to different platforms. If someone visits your website, you probably want them to follow you on social media as well.
The more a consumer is immersed in your brand, the more likely they are to make a purchase from you. Plus, social media likes can spread your brand message to hundreds of other audiences, depending on how many people click through .
Use an exit intent popup to encourage Facebook likes. On the Hello Bar, you can fill in what URL you want the visitor to like.
Social media follow buttons
As you can see, it's very simple. Plus, everyone recognizes that little icon, so they're likely to click on it. People who are active on social media are used to recognizing and engaging with these social icons.
Content upgrades
A content upgrade is an opportunity for a website visitor to download or otherwise access an expanded form of content on a page. BuzzBlogger is a great example of this .
The author lists the top 10 Fiverr gigs in the article. That's a great value, right?
But here's the kicker. She included a content upgrade at the end.
Content upgrades
If you click on the CTA, a pop-up window will appear that allows you to enter your email address and receive the full article. In other words, you get double the content – for free.
Content upgrades
You can use an exit intent pop-up to achieve the same results. Write a value-focused article on your website, but truemoney database only offer half (or some other part) of it on the website itself.
If readers want the entire month, they must provide their email addresses and get it via direct download.
Frequently asked questions
To quickly set up an exit intent popup, you'll need a user-friendly tool like Hello Bar. These tools often provide templates and easy customization options.
You'll also need access to your website's backend to install the necessary code. Basic design skills can be helpful, but many tools offer drag-and-drop interfaces that don't require coding knowledge.