Rock Content strives to produce content that helps keep up with the developments and innovations of the main social networks .
Of course, LinkedIn could not be missing from our list of priorities . This social network oriented to the connection between professionals and companies has great power for building relationships, generating traffic and increasing the credibility of your business.
According to Social Media Trends 2017, LinkedIn is the third most used social network (46.2%) by companies for marketing, making it essential for your company if your service is B2B.
In today's post, we're focusing on a tool that can literally boost argentina email list 4.8 million contact leads your company's Digital Marketing within LinkedIn . We're talking about LinkedIn Pulse .
Do you want to know more about how it works, its advantages, and how to apply it in practice? Then, follow this post until the end.
1. What is LinkedIn Pulse?
LinkedIn Pulse allows LinkedIn users to write their own articles and share the results with their contacts and the wider community.
It's a very interesting proposal and totally aligned with the purpose of the social network. In the end, LinkedIn Pulse allows you, as an individual, to demonstrate a bit of your professional knowledge and bring important insights for others.
But the interesting thing is that this tool can also be used by companies. In this way, it is possible to establish authority . In other words, by publishing good content on LinkedIn Pulse about the company's area of activity, you reinforce the image of professionalism, excellence and mastery of the subject.
It is interesting to note that LinkedIn Pulse is basically a tool for practicing Content Marketing (also called Inbound Marketing within LinkedIn).
In the end, what will attract other users and make them want to know more about your company is the quality of the articles you publish within the social network.
So, many Content Marketing concepts and practices that you may already be familiar with will also appear here.