Here are some expert tactics to consider when generating leads via email. Use a combination of these options and see which ones work best for your business.
1. Add a login form to your website
One of the most common lead generation strategies is adding registration forms to your website to turn website visitors into leads .
You can place them in your website’s header or footer, sidebars, or anywhere on the page without disrupting the main content. You can even use multiple CTA buttons on the page to encourage website visitors to sign up.
Check out this example from the Hello Bar homepage, where a small call to action is placed at the top of the page. The top banner also has a form, and there’s also a “Get Started” button in the main navigation menu.
Example of a standard login form
Image via Hello, Bar
The top CTA banner is visible on the website and provides a constant reminder to website visitors to take employment database the desired action.
2. Use pop-ups for surprise offers and deals
While some email opt-in forms remain on the page permanently, after a while pop-ups appear and surprise website visitors with an offer.
They usually appear in the center of the screen and cover the main content. While this may seem like an intrusive method of lead generation, with the right timing and offer, you can make it useful for your website visitors.
Pop-ups can be triggered based on the amount of time a visitor spends on your site, specific user actions such as scrolling through a specific part of the page, or other triggers. You'll need to experiment with different options to determine the best trigger for your pop-ups.
Since pop-ups disrupt a website visitor's experience, it's important that you provide enough value to pique their interest instead of making them angry.
The best lead generation pop-ups offer an offer or incentive to capture and convert leads . Some examples:
A flat discount on their next purchase for people who sign up for your newsletter.
A limited-time offer for people who can sign up for your newsletter, join your membership program, or buy something from your website.
Access to free content or tools in exchange for providing email information.
Think about what your target audience values most and create a lucrative offer that is likely to entice them. Use it in pop-ups to turn random website visitors into real business leads.
Here’s an example of a surprise pop-up offer that gives people a lucrative discount on a company’s all-access membership program. The words “spring sale” give the impression that it’s a limited-time offer, creating a sense of urgency.
Additionally, the pop-up concisely lists the various benefits of joining the program, giving people enough reasons to take advantage of the offer immediately.