Learning from Rebranding Failures: Examples

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Google: The company transformed from a mere search engine to a leader across product categories.
Starbucks: It was generally known for coffee, but now it has become a place for community, work, and experience.
Apple: We all have heard or seen how Apple successfully evolved its identity from a technology to a lifestyle brand through consistent innovation.
FedEx: The company revamped its entire visual identity, communication style, and perceived experience.

Yes, rebranding brings a lot of advantages, however, not every redesigning exercise will meet set objectives. Below are some examples of failed makeovers:

The new Coke experiment of Coca-Cola was rolled back because it jamaica phone number list got negative feedback.
MSN Messenger to Skype transition that faced public criticism for discontinuing a popular platform.
Gap’s logo revamp in 2010 which confused its target audience with an abstract representation.

To wrap up, in the current fast-changing business world where grabbing attention is getting harder, rebranding is a go-to solution. It gives you a chance to fix mistakes and adapt to new situations. Even though it requires many responsibilities, using smart planning and research can lead to big rewards that you definitely won’t want to miss.