Shop on instagram and use of augmented reality filterstaken from: laterthe ideal is that, with the use of the filter, it is actually possible to simulate the use of the product in question. In fact, in that same filter there is a tag that leads to the product information or purchase page, usually with a “buy yours now” button. Thus, the chances of conversion increase, as the user can test the product using the filter.
For those who don't have a website, instagram shopping also benefits el salvador whatsapp data small entrepreneurs, those who don't even have a website or simply chose to do all their business on the platform. On this product information page, while you can insert a link directing the user to the website, you can place a checkout button, without going to any other page.
This option allows the purchase to be completed within instagram, further optimizing the process. This makes it possible for small businesses to have a comprehensive store on instagram, with a lean and fully functional infrastructure. Through influencers one of the most valuable strategies in terms of social networks, influencer marketing also receives an additional tool when it comes to instagram shopping.