– How to Engage the Senses in Advertising Activities?

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Sensory Marketing
Mariusz Lodyga
Marketing Strategist
3 min
Sensory marketing is an issue that literally awakens the senses of marketers, prompting them to implement such solutions into their marketing activities. For many, however, "sensory" itself may still remain a mystery and lead to misleading conclusions.

After all, many of us associate a "brand" mainly with australia telegram data something known, a legend, a story, and finally a logo. However, building awareness among consumers is not only based on a visual image. In today's post, I will discuss the most important issues related to marketing that affects the senses.



The brand of the future and full engagement of the senses
The brand of the future in a holistic approach is not only an image, but also sound, taste, shape and smell. It is high time to start influencing all human senses. Not only sight and hearing, but also smell, touch and taste sensations. This is not only the future of marketing, but already the present. The largest brands are trying to implement various changes in branding to have an even better impact on the senses of customers.

The most successful brands in the market try to predict how customers will react to their products and how to intensify those reactions. This is connected to a broader approach to the consumer as a whole: a brand that evokes positive emotions through many sensory channels influences the subconscious of consumers and strengthens their loyalty.

Have you ever wondered how your customers would feel about your image if you removed the logo from your promotional materials and changed the color of your identification? When building your company's image, did you include elements that appeal to senses other than sight?