mutual posts on social networks of partner companies;

[Joywtome231]

In digital marketing, this might look like this:

email newsletters to each other's databases;
various competitions and other general activities.
Sometimes companies turn to partners to create a new interesting product, and this becomes a good news item, including for use within the framework of a digital strategy.


Joint development of Lego and Adidas: such a creative project will attract the attention of the audience of both brands
SERM: Brand Reputation Management
Search Engine Reputation Management is a marketing strategy aimed at improving czech republic phone number list a brand's reputation online. It includes working with reviews, monitoring company mentions, and analyzing search engine results. SERM largely determines what information customers see online: positive or negative.

Small businesses can cope with this task on their own: periodically open several key sites on the Internet, check the attitude of users to the product and “manually” process negative reviews. In addition, you can connect SEO tools so that only positive content appears on the network when a request for a company is made.

Large businesses, as a rule, engage advertising agencies for this purpose or use special services, such as Semantex, ReputaZZi or YouScan.

Game mechanics
This is a way to promote a company through various tests, challenges and other game forms of interaction with the audience. Game mechanics complement traditional advertising methods well and often show very high results.