Who are “marketers” and “sales people”?

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Smart marketing is about turning “two teams” from the same company into one team that shares the same vision and objectives so that, by combining all their actions, they can achieve better shared results.

It is no longer about “marketing” getting more leads and “sales” closing more clients, but about “the company” getting more qualified leads that can be properly followed up on to achieve commercial objectives.

Data-driven content marketing

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But
In this article, as in real life, when we talk about austria phone number list the marketing team we refer to the group of people within a company, who have a series of functions and activities focused on facilitating the commercial activity of the company.

These activities include traditional strategies such as press guidelines and digital strategies such as social media management and content generation.

But its role does not include direct marketing.