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Audience Exclusions
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While you’re choosing who you do want to target, you also have the option to set parameters that determine who you don’t want to target, even within those niches. You can do this at the account, campaign, and group levels, choosing to exclude certain users from seeing your ad campaigns.
- Users who have already seen your “thank you for belize phone number list ordering” page, meaning that they’ve already converted on an offer and don’t need remarketing campaigns trying to get them to purchase.
- Specific locations, like zip codes or cities that are outside your delivery zones, even if all the surrounding areas are within them.
- Individual placements, such as exact websites that you don’t want to advertise on, such as a site whose beliefs don’t align with your brand or is even offensive to your audience.
Examples of who you might exclude are
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