Mainly due to changes in user habits

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Despite the above, we are recently seeing URLs of the type “m.” also in results obtained for searches from desktop computers (which then redirect to the desktop version).

Given the increasing use of mobile phones as Internet access devices, I believe it is imperative that all websites be mobile-friendly, not only to be compatible but to be fully functional.

It is also important to consider the possibility of mobile searches, different types of keywords, voice searches, suggested searches or the way in which the default geolocation introduced by Google affects the search, in order to take them into account when setting visibility objectives, keyword research, content optimization and results control.


What we have to be clear about is that SEO is something variable (and this is what makes it so much fun).

Since Google decided to use the smartphone as the main visibility index, things have changed a lot, however, the strategies of some companies have not.

One only needs to take a look at the results of SEMrush's bulgaria phone number list analysis to realise that the transition to mobile-first is becoming more and more pronounced.

It is worth noting that this brings with it several conclusions:

On the one hand, a good result on desktop does not guarantee a good result on mobile. In fact, we can see mind-boggling discrepancies between both visibility indices.

On the other hand, it is not necessary to follow the same strategy on both devices. In fact, depending on the business model, having the same strategy for both devices is a mistake that will only result in increasing traffic on one of them.

We need to thoroughly analyze what search intent corresponds to each device and adapt to it.

What is the reason for this change in the rules of the game?

More and more people prefer smartphones to carry out their searches.

An example of this is younger people, who do not want to type even to communicate with others and prefer to use voice messages.

I think it is also important to mention that Google has been making a great effort for a long time to adapt to how users perform their searches.