This is many billions that we can reach

[rochon.a1.119]

Do we have to be on social media?
What purpose will it serve us?
Which social networks are best for our business?
And if they criticize us, what should we do?
From my point of view, I would only tell you to limit your doubts to the reflection of two aspects that are decisive:

What social network is your buyer persona on?
How much budget do we have to cover this expense?
Let's look at it more concretely.

1.- On which social network is your buyer persona?
It is important to remember that we need to have our cambodia phone number list buyer personas perfectly defined.

We cannot skip this step and go directly to choosing the most convenient social networks for our tourism company because it would be a mistake.

Stop and grab a pen and paper.

Define each buyer persona one by one with all their characteristics, concerns, pain points ...

This will help us find out where it is and how it acts in the digital environment.

Once we have completed this task, which will be one of the bases for the entire tourism digital marketing strategy, we need to know which audience is on each social network.

For your information, I will tell you that 57% of the total world population is an Internet user and 45% is a social media user and they spend around two hours on these platforms ( Digital 2019 Global Digital Overview -Wearesocial January 2019 )


Social media and tourism: Data on active users in 2019
Generally speaking, those in which the image has a special prominence are always highly recommended, since they help us attract that traveler who crosses our path.

2.- How much budget do we have to cover this expense?
Another important question is whether or not we have the financial resources to invest in social networks.

Why do I say this?

For two essential reasons :

Because, on the one hand, you should hire a community manager to manage social media if you don't want jobs in this area to be mediocre or lacking results. There are also many companies that prefer to train their own employees, but in any case, they must have training.