What are Amazon ads and how do they work?

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As if it were an advertising agency, Amazon has 300 million users and manages thousands of ads every day, which is why everyone is talking about advertising on Amazon lately.

Shareen Pathak on Digiday commented that Google has search data and Facebook knows interest levels, but Amazon has real power because it knows what users are buying and how they are buying it.

So why not advertise on Amazon to sell your products on Amazon?

If you're already investing in Facebook Ads and Google Shopping, it's time to take the plunge and learn how one of the most extensive online advertising platforms works.

To help you in the Amazon world, I have created this guide, where together we will learn everything about advertising on Amazon, its concepts and how to create an ad step by step.

Just like Google search engines work, Amazon sponsored products cayman islands phone number list are ads based on keywords and product targeting.

They appear at the top and bottom of search results pages, within organic results, on individual product pages, and under the “sponsored products related to this article” label.

The word “sponsored” allows us to identify that it is an advertised product.


Amazon Advertising - Sponsored Product
The advertising system is very similar to Google Ads, it is the PPC (pay per click) system.

This means that the advertiser will only have to pay for their ads if users click on them and not for impressions, as occurs on other platforms such as Facebook ads .

Advertisers who want to gain greater visibility for their products on Amazon's platform pay to occupy these positions.


Amazon Advertising - Sponsored Ads
Another reason to invest in advertising on Amazon is that your sales history is a key factor in the platform positioning you at the top of the organic search rankings.

Types of advertising on Amazon
There are three types of advertising campaigns on Amazon :

Sponsored products.
Sponsored brands.
Stores.
It's like an all-you-can-eat buffet. We find the solutions that Amazon offers as self-service and, as we say, there are three types of campaigns.