3 Big Challenges & Opportunities for Marketers

[tanmoy666]

Can we still say that we live in challenging times? Or is this the new normal and do companies just have to get used to turbulent economic and social developments? There is probably little else to do than move along and try to keep up. For marketers, there is an additional challenge. As professionals, we not only feel the constantly changing market conditions, but we also have to anticipate and interpret that movement from our professional field. What are new angles, where do business opportunities and challenges lie in such a dynamic world?

SurveyMonkey recently conducted research uk phone number into the world of marketing professionals in 2023. What do marketers see as the biggest challenges and most important opportunities for this year? The research revealed three topics that marketers find most exciting: the volatile landscape in which companies operate, the fine line between rising expectations and unattainable goals, and too little autonomy and control. At the same time, they also see this, after all, as marketers, as excellent conditions to differentiate themselves and create new audiences and markets for themselves and their customers. I'd like to take you through the top 3 challenges and opportunities according to marketers.



1. The turbulent environment
Nearly half of marketers (49%) say the state of the economy is the most important factor in their organization’s success. That’s a worrying number in times of economic instability like these. Furthermore, 53% are experiencing more competition this year than last.