When you segment your customers, you can also identify patterns in the way that you’ve acquired them. Plus, you can also take a detailed look at the way your different segments have cp number in philippines engaged with your company. By analysing this data, you’ll gain a much better understanding of what messages resonate with different prospects and customers.
On top of this, some of this data can also be used by the different teams within your company. For example, the sales team can learn more about how prospects react to the sales process, while others can discover the communication methods customers prefer to receive during service delivery.
6. Improve pricing and the product
By learning more about your customers, you’ll also learn more about their social and financial status. As a result, the data you generate can also teach you more about the spending psychology of the customers you’re segmenting and can ultimately help you optimise the prices you’re charging.
Plus, the feedback you receive from the different segments will show you exactly how your product or service is being used and received. This can then help you make key strategic decisions about how you position the product. In addition, it can also help you uncover customer needs that you can solve with new products or services in the future.