If your model is applied correctly, it will give high scores to customers in the target group. To check the model has worked correctly and is analysing your customers accurately, you should run the model on some control data before you apply it to the data you’d like it to interpret.
Once your model has been built, tested cp number philippines and applied to your database, it will provide all customers in the database with a numerical score. At this point, your discretion will be required in determining what the cut-off point for a positive score is and how many customers you should target.
If you’re unsure how to create a customer scoring model or want to create a process that’s quick and replicable, then take a look at Apteco FastStats®. As well as processing millions of customer records in a matter of seconds, Apteco FastStats® also produces a profile report that highlights the characteristics that are statistically the most prevalent within your existing customer base.
By streamlining the process of creating and applying scoring models, or your upcoming marketing campaigns. Plus, because you won’t need to use any external applications to create your models, you’ll find it simple and quick to create accurate models that are backed by data.
As soon as your customer analysis has been created, Apteco FastStats® can score, rank and segment every record in your database. Plus, with Apteco FastStats®, you can take advantage of several modelling techniques such as.