How can you increase your conversion rate when it comes to attracting new subscribers? The ideal is to segment your subscribers with specific hook content.
Carlos Bravo5
Segmentation. It's the magic word of new marketing, which isn't really that new either. It's what has always worked, but thanks to new technologies we really have a chance to finally get it right.
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Nothing new: creating engaging content to attract subscribers
When you mention the word “trick” you get everyone’s attention. Behind japan phone number list free it lies the expectation that you can get quick results without much effort. If this is your case, I am sorry to have to disappoint you because although it is easy to apply, it is not fast. Let’s get to the point.
I'm not telling you anything new when I say that you need engaging content to attract subscribers . The more elaborate and well-crafted it is, the better. We can all agree on this point. Now comes the most complicated part, but it will help you increase the conversion rate significantly.
The normal thing is to create 1 hook content for the whole blog. If you have 2 you are already above average. Now I come along and tell you that the best thing is to have between 5-10. Before you have a heart attack, I will explain why this hard work can be worth it.
“Trick”: Create a different e-book for each category of your blog
Let’s say you have a running blog. This example is easier for me since I have a blog that covers the topic. Within this website you will talk about training, nutrition, races, motivation, equipment, etc. The ideal is to organize all this content through categories. Now comes the “trick”. The ideal is to offer different hook content (webinar, e-book, podcast, etc.) depending on the topic of the post. Here are some examples: