Your organic social media efforts will not generate immediate results. Make sure to back them up with strategic paid advertising. According to our Social Media Content Strategy Report, being targeted with an ad compels consumers to buy.
There are two things you need to perfect with your social media advertising:
Targeting: Make sure the right people see your ads, so you get more value out of your ad spend. Show your ads to people who’ve visited your site before or interacted with ads from similar brands. And don’t forget to target them on the right platforms.
Creative: Come up with an ad creative that would make people want to engage. Go for clever (and relevant) copy combined with eye-catching visuals.
LinkedIn carousel ad from L'Oreal showing the various ways in which the brand is reducing the impact of its plastic packaging
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12. Leverage influencer partnerships
Influencers have thousands of followers who enjoy their content and look to uae mobile database them for advice. So what they say goes. Partnering with them can give you much-needed exposure to build your social media following. It can even compel people to buy from you, according to the Social Media Content Strategy Report.
Keep in mind that we’re living in an age of authenticity, where consumers expect honesty from the influencers they admire. Findings from our 2024 Influencer Marketing Report support this. 47% of consumers want to see authenticity from influencers, even when posting sponsored content.
Moreover, 67% say that the best brand and influencer collaborations are honest and unbiased.