AI will streamline operations and make humans more valuable

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Though many brands and marketers already have AI tools at their disposal, almost 63% of social teams agree manual tasks still prevent them from doing high impact work. That’s expected to change in 2025 as marketing orgs and creators bring more AI tools into the fold and make an effort to maximize the ones they already have.

Amber Venz Box, co-founder and President of LTK, sums it up like this: “We’re at a point where AI can have a significant impact—enabling creators and brands to streamline operations, optimize content and scale faster than ever. From automating workflows to providing predictive insights, AI will play a bigger role in helping creators and brands bring their ideas to market with speed and greater effectiveness. This evolution ensures creators can focus more on what they do best—creating—while AI takes on many of their operational demands.”

As Venz Box suggests, even though AI tools will play a pivotal role in usa mobile database streamlining manual work, consumers still want human-led creativity.

According to 2024 Sprout Pulse Surveys, consumers say customer service should be companies’ top social media priority next year, with 74% agreeing they’re comfortable with brands using AI to deliver faster, personalized social customer care.

A stat call-out from a Sprout Social 2024 Pulse Survey that reads 74% of consumers are comfortable with brands using AI to deliver faster, personalized customer care.
But almost half would be less likely to buy from a brand that posts AI-generated content. Another 83% believe AI content will make social feeds even more saturated.