The formula is: =K² (K is the value coefficient, which is the number of users.) According to Metcalfe's Law, under the same business model (same K value), the core of determining the value of Internet companies is the number of users, and the number of users has the characteristic of geometric growth. The more interactions a single user has, the greater the value. Of course, the absolute number of users cannot intuitively show the development potential of the company. With the development of multi-terminal interfaces of mobile Internet and the continuous expansion of scale, the value growth rate brought by the user volume is actually lower than the growth driven by the business model.
If we still simply judge the value based onvaluation job seeker database of Internet companies, valuation logic based on the number of users has emerged under different incisions, such as customer acquisition costs and retention rates under the model. Why did I switch to a product manager after years of interactive design? After the actual job change, I found that many jobs were beyond my imagination. The work of a product manager is indeed quite complicated. In theory, the work of a product manager includes all aspects of the product, from market research, user research, data analysis.
.. View details> We believe that the core is still in the business model synergy and the growth rate of user scale. The higher the business model synergy and the faster the growth rate, the higher the valuation (short videos to pictures and texts, Pinduoduo to traditional e-commerce). Therefore, we prefer another expression: =KK... (+ user growth rate). Based on this, let's take a look at the variables of the value coefficient K. The value coefficient of the advertising business. The current mainstream content community business model is mainly divided into three directions: advertising, e-commerce (including live broadcast and self-operated), and paid content.