2. Validate Real Demand for a

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2. Validate Real Demand for a Topic Idea
This is my favorite use case for keyword research. When I have a topic I’m considering covering, but I’m not sure if it’s a real need for my audience, I’ll validate it with keyword research. This keeps me on track with relevant content ideas.

In a sense, keyword research provides as-close-to concrete evidence that what number is this singapore people are actively seeking information on the topics you’re planning on creating about. This validation process ensures that your energy is going towards meeting the needs of your audience effectively.

3. Prioritize & Rank Ideas in Your Content Schedule
Through analyzing search volumes and greater trends (like with Google Trends), keyword research helps you to strategically prioritize the topics you’re loaded into your content calendar.

For example: Assuming the estimated ranking difficulty is about the same between Keyword A and Keyword B, it’s a better move to first pursue creating content on the topic that has the most search volume. You can get to the other one later.

Using Google Trends, “homemade apple pie” consistently has more search activity than “homemade chocolate pie” as we can see here:

Google Trends Keyword Comparison of Apple Pie and Chocolate Pie (Screen Shot)
While both terms may be relevant to your baking blog or YouTube channel, the data clearly suggests you should pursue the apple pie recipe first.

By focusing on topics with higher search volumes, you can maximize your traffic potential over time and attract a larger audience to your blog, website, YouTube channel, online store, or in-person business. This deliberate prioritization allows you to optimize your content strategy for quicker growth and increased visibility.