Advertising is the soul of commerce. How many times have you heard this phrase, and there is nothing more true. A winning marketing strategy will undoubtedly allow you to increase your business, but it is not a simple exercise in style. In fact, you need to study each strategy thoroughly in order to compete on the reference market.
The marketing plan has as its main objective to attract many new visitors to your online shop and, above all, to transform them into customers. There are many tools available, there are social campaigns, email marketing and much more.
Choosing the right domain
It may seem like a mere formality, but choosing a name is fundamental. In this regard, a short and impactful domain is always preferable, which can immediately communicate your area of expertise and the products you sell.
Today, the choice of extension is also fundamental: you have two options, to focus on the most popular domains (.it or .com, for example) or to choose a new TLD that makes your business immediately recognizable. Among these, .shop could represent the ideal solution.