When you know how to create a content marketing strategy and apply it correctly, a buyer persona can help you identify the message style that will convert the right website visitors into leads, and then those leads into customers.
To create an optimal profile, Writtent recommends having as much information as possible about 7 essential factors:
buyer_persona_profile
Demographics. Basic data such as age, gender, and bc data malaysia geographic location. If you're a B2B company, it's important to know the size of the companies you're trying to reach.
Pain points. A problem or need that is so unpleasant that it drives a person to seek out products or services in which to invest their money to resolve it.
Priorities. Do your customers tend to shop based on a budget, or are they more concerned with impressing their social circle?
Values. Are your customers interested in caring for the environment? Do they aspire to grow their business rapidly? Clearly define how your company will help customers achieve their dreams (such as saving money or doing their jobs more efficiently). This will guide your entire online presentation.