In fact, humans are so addicted to photography and images that there are hundreds of apps like Pinterest, Instagram and Snapchat.
As marketers, we must capture everything in an image. This is known as visual marketing.
What is visual marketing?
Visual marketing is about how marketing conveys messages through images, such as photos, charts, infographics, videos, logos, signatures, and more. Visual marketing makes the object, rather than the text, the focus of the message.
Why do that? People respond better to nonverbal aruba email list 38244 contact leads communication. Psychologist Albert Mehrabian, who dedicated his life to conducting studies of nonverbal communication, estimated that 90% of all communication is nonverbal. Why couldn't marketers incorporate this into marketing strategies?
The importance of visual marketing
Just as in social media, while posts with visual content generate more interest and attract more, visual marketing can generate more positioning, or a communication link between a company and its consumers.
In marketing, you don't want someone to simply promote your business, you want them to attract customers in some way.
Psychologists claim that visual elements help people remember and retain information better, while bringing more attention to something and starting to engage consumers' emotions or memories. In addition, color psychology is key in this matter.
Visual content creates more powerful campaigns that prompt our brains to think. It helps us remember something, like a product or a brand, than a black and white paragraph that will make us forget it after we have read it.
The importance of visual marketing is growing thanks to technological advances. Today, we carry mobile phones or tablets in our hands, which we look at while waiting for transport or at home.
Think about posts that caught your attention on Facebook. I bet they were images or videos, right? That's because your eyes are drawn to everything visual, over posts that are just text.
A recent Forbes article mentions that visual marketing works because we are nostalgic. By looking at a flower, we can go back in time to a particular memory.
Our brain operates like this: it always creates connections between one thing and another.
Now, it's time to make connections between a word and visual elements, with the brand's content and its presence on social networks.