Being able to get the timing of your popup just right will depend on the purpose and content of your popup. An exit-intent popup , for example, is obviously for those visitors who have shown a clear intent to want to leave your site.
Therefore, these tend to work best after visitors have already added items to their cart or viewed several products. However, the best time to display this popup proves a little tricky. Before asking visitors to sign up, it's helpful to make sure a certain level of engagement is reached first.
To do this properly, you need to use the popup timer so ceo email lists popups appear only after visitors meet specific criteria. Poptin refers to these criteria as trigger options, which are namely:
Number of page views or page count trigger
Page scroll trigger
Autopilot trigger
Idle trigger
Exit Intent Trigger
and many others
Poptin triggers
Why is timing important for capturing leads?
Knowing exactly where you’ve been is a crucial step in finding your way forward, and it’s no different in the case of online marketing. Understanding the history of digital marketing is vital if you want to figure out how to take advantage of current technologies and practices.
Before the advent of online marketing strategies, businesses relied solely on many offline strategies. These included avenues such as newspaper advertisement placements, sales calls , billboards, radio and television ads, postcards, direct mail, brochures, catalogs, other printed materials, etc.
Even today, some of these traditional marketing tools are still effective, as many businesses strive to reach as many customers as possible. A brand's larger target audience may even feel more comfortable reading an advertisement in the physical copy of a newspaper than in its online equivalent.
Digital marketing refers to the promotion of products and services via the Internet. Like traditional marketing, the goal is to create brand and product awareness among the general public.
However, one of the most important differences between these forms of marketing is the reach they both offer. Traditional marketing, such as radio and newspaper ads, can effectively target local customers.
Still, digital methods are your best bet if you're looking to attract a global market.