Algida x Spotify
Algida x Spotify
The basic idea is to associate the moment of consuming a cornetto with a musical experience that reflects the spirit of summer: fun, light-heartedness and sociability . For this reason, users will be able to access playlists created specifically for the summer, by scanning a QR code, featuring energetic and rhythmic songs, perfect for accompanying moments of relaxation with a Cornetto. The campaign had a strong presence on social media , with activities that encouraged users to share their experiences, thus increasing brand loyalty and stimulating sales.
Algida's success is not limited to Italy. The brand, known as Wall's, Ola, Langnese and many other names in different parts of the world, has been able to adapt its marketing strategies to the czech telephone numbers various international markets. In fact, the use of different local names allows Algida to better adapt to international markets , respecting local traditions and taking advantage of consumers' familiarity with well-known brands.
Further Algida logo
This strategic approach helps the brand maintain a strong global presence, while respecting the cultural identities of each country. This demonstrates how a brand can remain consistent with its core values of quality and joy, while adapting to different cultures and markets.
3) Commercials based on summer hits
Algida has always used music as a key element in its advertising campaigns, especially using summer hit songs. This strategy is based on creating an emotional and memorable connection with consumers.
Summer hits often resonate particularly with the young audience, which is also one of Algida's main target audiences. By using music that appeals to young people, Algida manages to keep the brand fresh and relevant for the new generations.