Both modern pictorial techniques and a painted portrait have a big pitfall: you can pretend to be more beautiful than you are. Robert Cheseman, an English nobleman who had his portrait painted by Hans Holbein the Younger, fell into that trap. Holbein was not only commissioned to paint him, but also the portrait of a potential future wife. However, he painted this woman slightly more beautiful than she actually was.
Cheseman fell for the woman in the painting , but was disappointed when he met her in real life. The marriage did take place, but Cheseman never consummated it and divorced again after a few months. Holbein's career was sidetracked by this deception.
This anecdote contains one of the most important lessons for social marketers: phone number list be authentic. By being human, sincere and 'real', you gain trust. Trust that you will not easily lose when you make false promises or present a company, brand or product better than it actually is.
2. Use the right visual language and symbols
In addition to portraits, group portraits were also a very popular subject at that time. Rembrandt of course mastered this art form to perfection. At the age of 25, he painted the famous 'The Anatomy Lesson of Dr. Nicolaes Tulp', a group portrait of surgeons receiving a lesson in human anatomy.
The Anatomy Lesson of Dr. Nicolaes Tulp