E-marketing is different from traditional marketing. While traditional marketing uses channels such as television, radio, and newspapers, e-marketing relies on digital tools and platforms. Here are the main differences:
Reach : E-marketing allows you to reach a global audience, wherea facebook database s traditional methods have limited reach.
Interactivity : In the case of online marketing, there is direct interaction with the customer. The customer can click on an ad, visit a page or leave reviews in real time.
Measurability : E-marketing activities are easily measurable. Thanks to analytical tools, we can track the effectiveness of campaigns in real time.
Cost : In many cases, e-marketing can be cheaper than traditional forms of promotion, especially when it comes to reaching precisely defined target groups.
Transforming traditional marketing channels into online
The world is becoming more and more digital, traditional marketing methods are evolving and adapting to new technologies. Here are some examples of this transformation:
Internet marketing vs. traditional marketing.
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