Instagram is the kingdom of hashtags : unlike Twitter, there's no character limit for adding as many as you want (and up to 30 is quite common); they differ from Facebook hashtags in that on Instagram they act as a genuine, recurring, and effective search engine , and as for Google Plus... the difference in usage is huge.
They do, however, share one common characteristic: just like Twitter, Facebook, and Google Plus, Instagram hashtags categorize content, classify topics , bring together conversations, help spread the word , and also curate content. With much greater potential.
But how can we harness that potential? By analyzing hashtag-related special lead information to boost our own communication on Instagram .
Here are the 10 keys you should focus on:
Impressions. The number and trend of impressions will tell us the number of potential impacts of the associated posts, that is, the number of times they have potentially been shown in a user's timeline. The higher the number of impressions, the greater the likelihood of our images going viral. Is it trending upward? The hashtag is gaining traction: take advantage of it. Does it show more or less consistent daily peaks over time? You already know when it's best for you to post .
Reach. How many unique users has the hashtag reached? This will help you further determine the hashtag's relevance.
Sending users. The more users use it, the more popular the hashtag will be . But don't just focus on the total number: identify the most influential users , those with the most followers and the most likes, as well as the most engaged users and those who publish the most content with that hashtag. In short, those who are channeling the hashtag and show the greatest affinity for it. They can help catalyze your content: interact with them by commenting on their photos, following them, and liking them. Make yourself known to them.
Associated hashtags. What additional hashtags are most frequently used? Include them to amplify your content .