What is WhatsApp Messenger and what is WhatsApp Business?

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WhatsApp is one of the most widely used communication tools in the world. It's free, intuitive, and a powerful channel for small and medium-sized businesses looking to increase sales and connect with potential and current customers.

If you're wondering what WhatsApp Business is, this guide will clear your doubts and show you how to use WhatsApp Business to grow your business.

We explain why and for what purpose you should use this app, what a CRM means in WhatsApp and what it entails to use one, as well as sharing step-by-step instructions on how to create a WhatsApp Business account, how the business version works, how to automate various functions (including customer service and lead generation ), and the benefits of having a CRM integrated with WhatsApp.



WhatsApp Messenger, or simply WhatsApp, is a widely used business owner database instant messaging app. You can send end-to-end encrypted WhatsApp messages, including text, videos, photos, and voice notes.

In fact, according to Statista, more than 2.2 billion users were registered worldwide by mid-2022. WhatsApp is also the most used messaging service in Mexico, with a 91% share of users , according to Statista, followed by Facebook Messenger (71%), and the Mexican Federal Telecommunications Institute notes that it is the most used app by mobile internet consumers .

WhatsApp Business is a free app to download, very similar to WhatsApp, but with specific business features. More than five million businesses use WhatsApp for business, and you can link your CRM - WhatsApp, Instagram - WhatsApp, and Facebook - WhatsApp accounts.