We must use keywords that identify our sector, our market, our product or service, our added value.
Show your personality
The third step to writing an effective about us page is to showcase our personality .
Our personality is what makes us stand out from the competition , what makes us recognized and remembered, what makes us appreciated and preferred.
Our personality is the way we express our brand , our style, our character, our humor, our creativity.
and we need to show it on our about us page.
To do this, we can use different elements that express our visual identity, our style, our apparel company database emotions, our values.
Design , images, videos, testimonials are some of these elements, and we must choose them carefully and consistently.
The design must be consistent with our website and brand, and create a pleasant and memorable user experience.
Images must be quality, original, authentic, and show our team, our products, our customers, our results, our values.
Videos must be quality, short, dynamic, and tell our story, our team, our products, our customers, our results, our values.
Testimonials must be real , verifiable, positive, and show the names, photos, professions, companies of our customers, and tell their experiences, their problems, their solutions, their results, their benefits.
In this way, we can show our personality and gain the trust and sympathy of our visitors.
Insert a call to action
After introducing who we are, what we do, why we do it and how we do it, we need to conclude our about us page with a call to action .