Netflix ’s about us page is an example of how to effectively insert a call to action, using persuasive language, a visible design and relevance to the content.
The page begins with a text that explains what Netflix does , what its products are, what its strengths are, using simple, direct, emotional language.
The text is followed by a call to action inviting the visitor to try Netflix for free for a month, with a button that takes them to the registration page.
The call to action is repeated several times throughout the page, so that it is always present architects email list and accessible.
Netflix's results and testimonials, with numbers, statistics, graphics, quotes, logos that demonstrate the impact, growth, reputation, satisfaction of Netflix.
The section is completed by a call to action that invites the visitor to discover career opportunities at Netflix, with a button that leads to the page dedicated to job offers.
Conclusions
The about us page is one of the most important sections of a website, because it is the page where we can tell who we are, what we do, why we do it, how we do it, who we do it for.
It is the page where we can create an emotional connection with our visitors, convey trust and credibility, differentiate ourselves from our competitors and influence purchasing decisions.