Allowing people to download a free ebook in exchange for their email address can be a great way to introduce yourself to them. You can use this content to showcase your products/services and help your potential customers understand why they should choose you.
Video
Another option to exploit is to transfer the user to a landing page where they will find a presentation video . The advantage offered by this lead magnet compared to the ebook is that in this case you can speak and show yourself (or show the product) directly to your future customers. By doing so you can give specific information, encourage those who watch the video to trust you and obtain the contact of a potential customer without too much difficulty.
Free Trial Period
For example, if you are selling a membership, a free trial may be the lead magnet for you. In this medical insurance leads email list case, it will involve giving access to the service for a limited period of time . The user will then have the opportunity to evaluate whether your product is actually what they were looking for. They will leave their contact details, take advantage of the free trial and, if they are satisfied with what they have found, they will be ready to invest.
Test or quiz
A good strategy is also to submit your potential lead to a test or quiz, through which you can collect further data about him. Obviously the result of the test/quiz can only be viewed after he has left you his email. Thanks to this lead magnet the person will receive the information he is looking for and you will have the contact of a new potential customer.
Live Webinar
It is excellent especially for the promotion of products/services that have a high price and therefore need to be presented and explained in detail. The webinar, which can be attended by booking with an email address, must clarify any doubts and respond to possible objections.