What are the benefits of retargeting on Facebook?

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Retargeting on Facebook has many advantages. Because you can tailor your advertising to the relevant stage in the customer journey and also target users very precisely, retargeting offers the opportunity to increase your conversion rate and achieve a good ROI. The advantages at a glance:

Precise targeting for customer journey phase
Because retargeting allows for very precise targeting, the marketing message sweden phone number data of the ad can be perfectly tailored to the stage in the customer journey. This increases the likelihood of the user taking the desired action and increases the ROAS and conversion rate.
High ROI or ROAS
Because users who have already shown interest in the brand or product are brought back, the likelihood of them purchasing through a "reminder" is high. Accordingly, you can generate significant revenue with a small advertising budget.
Improves the conversion rate
If you use retargeting advertising to not only remind customers but also offer an incentive, such as a discount, this will improve the conversion rate of your entire store.
Increase retention rate
If you target existing customers, you can encourage them to make repeat purchases and thus increase your retention rate.
Retargeting is therefore a powerful marketing tool, but is it necessary on Facebook? We'll discuss this question in the next section.