. Facebook 360° video and live video ads are being actively picked up
Last year, companies already made a cautious start with this, but this year Facebook advertising will be taken to a higher level. This year, companies will make more active use of 360° videos and live video ads. This allows organizations to share content in a fun way and to create interaction with the public more easily. For example, you can make videos for the introduction of a new product, hold a Q&A session or show the inside of your physical store. In this way, you create more connection with your audience and at the same time ensure effective branding. A company that is known for actively using these types of Facebook Advertising is coolblue .
The number of mobile shoppers has increased significantly in the past year. More than half of the Dutch population already uses their smartphone to shop online. Of consumers between the ages of 18 and 35, 65 percent indicate that they sometimes make a purchase via mobile . The expectation is that mobile shopping will continue to increase every year and will probably gain the upper hand over desktop shopping in the future. With this in mind, web designers are going to focus more hospitals email database on the development of mobile design. Websites are therefore designed for mobile use. Web designers see a website in its mobile form: the mobile first design. Desktop versions are given a minimalist and simple layout as a result. The entire screen size is used, larger illustrations are displayed and buttons are more prominent.
5. Use of webshop software is increasing
Due to the digitalization of our environment, more and more entrepreneurs are choosing to start a webshop. And rightly so, because the number of consumers who orient themselves online is growing exponentially. The demand for online webshop software is also increasing. Most self-employed people and start-ups do not have the knowledge to build a webshop themselves. An online webshop package gives you the opportunity to work with ready-made templates. You only have to add the products and content and you're done. Webshop software with which you can easily create a webshop are programs such as lightspeed, mijnwebwinkel and CCV Shop.