4 lessons to learn from Trump's marketing
Table of Contents
Donald Trump's political marketing strengths
An excellent use of analysis tools
A decisive commitment to social networks
A good slogan
A differentiating speech compared to the competition
Can we learn something good from Trump? Apparently so. Whether we like it or not, Donald Trump became the president of the United States thanks to an electoral campaign in which he managed to convince more than 60 million people. How did he do it? At Uzink , experts in strategic consulting , we share 4 lessons that we can learn from Donald Trump's political marketing.
Donald Trump's political marketing strengths
An excellent use of analysis tools
Several experts, such as psychologist Michal Kosinski, have determined that Trump's victory was largely due to his extraordinary use of Big Data . This data, extracted mainly from the behavior of users on korean mobile number the Internet , allowed Trump to identify the interests and tastes of Americans and thus adapt his campaign to win them over. This also allowed him to mobilize a silent majority that avoided giving its opinion in public but did so on the Internet.
A decisive commitment to social networks
Knowing his audience allowed him to create a communication strategy in which social media was key. From the very beginning, Donald Trump was (and still is) present with active profiles on Twitter and Facebook , and, in addition, he uses them as the main channels of his political communication . It is important to note that social media also served to weaken his opponent Hillary Clinton, who curiously invested more money than Trump in her online strategy.
A good slogan
That’s “Make America Great Again .” It’s a simple, resonant, easy-to-remember phrase with a strong emotional component . In addition, its direct reference to the past with the word “again” makes it an even more powerful slogan that appeals to the feeling of nostalgia for the past of many of his voters. From there, Trump only needed to repeat it over and over again…