Why Phone Number Data Matters in Digital Marketing

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In a landscape where email inboxes are overloaded and social media algorithms limit reach, phone marketing offers direct, instant access. People are more likely to read a text message than an email. In fact, SMS messages have a whopping 98% open rate, compared to about 20% for emails.

Here’s why digital marketers should prioritize phone number data:

Higher engagement rates: Messages are delivered straight to the user’s personal device.

Immediate delivery: Unlike email, SMS and nigeria phone number data messaging apps have little to no delay.

Better segmentation: Target users based on preferences, behavior, or location.

Two-way communication: Use numbers for surveys, feedback, or support.

Marketers who integrate phone numbers into their CRM systems or advertising tools (like Meta Ads or Google Ads) can even match those contacts for custom audience targeting, boosting their ad precision.