And now… what? After the summer season, many hotels are wondering how to keep their businesses active during the slowest months of the year. At Uzink, experts in the sector, we share marketing tips for hotels in the low season. Easy and quick to implement. Shall we get started?
Table of Contents
How to act? Marketing tips for hotels in the low season
1. Improve your hotel's presence on the Internet
2. Invent a special attraction for your hotel
3. Promote a loyalty program
4. Partner with influencers: influencer marketing for hotels
How to act? Marketing tips for hotels in the low season
1. Improve your hotel's presence on the Internet
We know. During the high season, there is not enough korean mobile phone number time or human resources to improve your hotel's presence on the Internet. Now is the time to go through this checklist :
Review and update of the corporate website and reservation platform.
Social media strategy update.
Analysis and review of mentions and comments.
Measuring results on third-party platforms.
2. Invent a special attraction for your hotel
Of course, we are convinced that your hotel can be attractive in the low season. It is necessary to analyse what opportunities exist and how they can be communicated in order to increase the number of reservations.
Where can the promotional key be?
Create your own events and special activities.
Establish alliances with other tourist services in the area (gastronomy, sport, culture, etc.).
Specialization for specific audiences (seniors, couples, millennials , tourists with pets...).
3. Promote a loyalty program
Your database is a great tool for the low season, so use it to communicate special offers and promotions to those customers who have already trusted your hotel . And do so by also presenting the attractions of your destination at other times of the year.
4. Partner with influencers: influencer marketing for hotels
Most young people (and not so young) choose their holiday destinations inspired by the content that appears on social networks . A good marketing strategy for hotels in the low season is to manage invitations and agreements with bloggers and Instagrammers . Influencer marketing for hotels continues to grow. Make sure you have your hotel prepared, both in design and services, so that it looks good in the photo. And don't hesitate! It will be an investment that, well planned, will offer you a clear return on investment.
To sum up, there are many marketing actions for hotels in the low season. Shall we get to work? At Uzink we help you so that your business grows every month of the year.