tourism marketing visit sweden
In the spring of 2016, Sweden became the first country to launch its own national telephone number (the number was closed after 79 days). The Swedish Number was an idea of the Swedish Tourist Association and was part of a campaign celebrating 250 years since Sweden became the first country to abolish censorship.
Anyone in the world could call Sweden on this number and be connected to a random Swede. You could start a conversation about a topic of your choice: the Northern Lights, Swedish meatballs, feminism, parental leave or the Nobel Prize… anything . According to its own website, the campaign achieved the following results:
tourism marketing the swedish number
VisitBrabant has translated the Swedish idea to its own website: Ask a local . Here, Brabanders can register to answer questions about Brabant.
Advantages
It increases pride among its own residents.
The campaign generates authentic and partly innovative content.
High credibility.
Disadvantage
Little to no control over the quality of the content.
4. Visitors share their experience
Destination British Columbia (DBC), the tourism promotion organization of the province of British Columbia (Canada), focuses on word-of-mouth advertising from regular visitors. DBC wants to encourage those visitors in particular to share their experiences of British Columbia on social media.
The social media experiences increase the visibility of British Columbia in digital media and promote and strengthen the conversation about this province. DBC chooses the 'ordinary' visitor as ' potential advocates ' because their followers value an opinion/recommendation of visitors more than that of an official influencer.
DBC has opened the hashtag #explorebc on Twitter (#explorebc ), Facebook ( #explorebc ), Instagram ( #hellobc ), Pinterest and YouTube where visitors can share their stories, photos and videos. hotmail email leads txt download In order to persuade visitors to post content, DBC approaches online and offline visitors and encourages them in various ways to share their experiences on #ExploreBC.
Looking for visitors
DBC went online to find visitors, of whom an online profile was created based on information. For example, that a certain visitor likes mountain climbing. DBC then contacted them and stimulated them in various ways (including with a sales kit) to share their experiences on #ExploreBC.
It is important that the content generated in this way is of high quality, meaningful and catchy. DBC developed a structure to support this. This structure consists of a number of market segments (such as the authentic experiencer ), iconic experiences (such as the Canadian Rockies ) and travel experiences (such as outdoor adventure ). The new role of DBC has changed with this change. It is important to listen and respond to social media messages, and to provide real-time service during all stages of the visitor journey cycle . And in addition: to build a community of passionate British Columbia enthusiasts. DBC now employs five full-time employees for social media.