MIS Infoklinika and CoMagic: integration to be!

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Content
We link calls with visits to the clinic
Practical application
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The task of a marketer of any clinic is to work on the number of visits. How to do this? Identify the most effective advertising channels and increase their budget. To do this, you need to:

Keep control over all advertising campaigns that generate calls;
See where these calls come from, that is, which campaigns telegram db search generate calls and which only generate visitors to the site;
Track which calls convert into clinic visitors and which do not.
Call tracking installed on the site knows everything about calls: from which advertising channel the site visitor came, by which ad and keyword. With the help of telephony, you can listen to these calls, but what will happen to them next: will they eventually convert into your patients or not?

The MIS Infoklinika platform knows everything about clinic visitors, but cannot connect them with calls and advertising sources. As a result, there is no overall picture of advertising performance: it is unclear what works effectively, and which channels, on the contrary, do not bring clients. To solve this problem, we developed a native integration of these two services.

Don't waste your advertising budget
The call tracking and end-to-end analytics service will show the effectiveness of each source in terms of “from click to sale”.

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We link calls with visits to the clinic
Integration of CoMagic and MIS Infoklinika allows you to link calls on advertising and visits to the clinic. Setting up the integration will not take you much time, like all our native connections. Literally a few clicks - and a report with data on CoMagic calls appears in Infoklinika.


What can the combination of CoMagic and Infoclinic do?

Transfer information on incoming calls. Now you can track calls in a single interface of your CRM and understand where customers come from.
Transfer additional information using two fields. To do this, specify the additional parameters you want to transfer during setup. This could be the site's domain name, UTM tag, advertising campaign name, traffic channel, or referral source.

Practical application
Now comes the most interesting part: what do you get as a result of implementing the integration?

Report Call tracking log in MIS Infoklinika with all the necessary information! Now you can easily link calls from advertising sources and visitors who actually came to the clinic. This makes it possible to evaluate the effectiveness of advertising not just by the number of calls, but by the money earned, that is, calculate ROI and draw conclusions based on it.
Control over the effective spending of the advertising budget. Now you can safely reduce expenses on sites that bring "empty calls" and redistribute money to more successful channels (advertising campaigns, announcements, keywords).
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Resume
Integration of MIS Infoklinika and CoMagic will make your analytics fast, convenient and effective. By linking the two systems, you will get an idea of ​​every step the client takes on their way to your clinic. Track which keywords, ads and website pages lead to real contracts for medical services and manage your advertising budget consciously. Until then!