Outcome-based selling is a sales strategy that prioritizes a customer’s needs and desired outcomes, using this as the lens for most — if not all — sales tactics in the sales process. In this way, you can paint a picture of a long-term outcome your offer helps them achieve. It differs from product-based selling, where a seller leads with their offering’s unique specifications and immediate benefits.
An outcome-based approach to selling requires you to ask high-impact questions that get to the challenges and make them feel understood. It also requires you to stay connected as the solution is implemented and work to make sure the outcomes you promised are achieved.
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how is outcome-based selling different from solution afghanistan phone number list selling?
While both approaches require getting to the heart of your customer’s goals and pain points, outcome-based selling focuses on showing your customer how your product can help them achieve their business goals.
Solution selling, on the other hand, focuses more on solving a problem — often a very specific one. In some cases, solution selling can involve a level of customization that benefits the customer more than it does your business.