Decoding Phone Number Data: What's the Catch?

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Acquiring customers for all online businesses is becoming more expensive. This is true for almost all online categories. However, it is especially true for e-commerce businesses.

Gone are the days of cheap Facebook and Google ads. Using third-party data has become impossible or prohibitively expensive. And, there is more competition in almost every ecommerce category. It is also harder to track the performance of specific paid acquisition efforts through Google Analytics. This leaves you with more uncertainty and makes it harder to decide whether you should increase or decrease your spend.

Increasing social media ad prices in CPM - from Gupta Media
If you want to be successful and profitable as an e-commerce business, you need to have a steady and consistent source of traffic. No other channel is quite like email marketing when it comes to email.

Email enjoys a huge ROI
Estimates vary, but email marketing enjoys an algeria phone number list average ROI of 38-42x. Compare that to 1-3X on most paid acquisition channels and it’s easy to see why you need to invest in Email marketing for your ecommerce business.

Email open rate 2024 - 42x
A large percentage of the world's population uses email
Statista reports that there are over 4.3 billion people in the world who use email. That’s a huge potential audience for your online store.
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With average click-through rates in e-commerce often exceeding 2-3% and some even far beyond that, email has a huge engagement ratio.

Email marketing for e-commerce is affordable when compared to other channels
You can start with very affordable email marketing tools when your email list is small and your costs will, typically, only increase as the number of email subscribers increases.