Best Practices for Managing Phone Number Data

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The cruise and ferry industry has a 98% shopping cart abandonment rate, making it the highest among industries as you can see below.


Automating your cart abandonment emails can increase your conversions. In 2023, automated cart abandonment emails had a 46.6% open rate and a 5.7% click rate as you can see below.

Cart Abandonment Email Open and Click Rates

Image via Omnisend

Cart abandonment emails are among the top 5 types of automated emails with a conversion rate of 2.39% as shown in the chart below.

Automated Shopping Cart Abandonment Email Conversion Rates

Image via Statista

That’s a great place to start, but your results may algeria phone number list vary by industry. Test different email layouts, designs, and copy to get the best conversion rate abandoned cart email possible.

Abandoned Cart Email Sending Timing: How Many Emails Should We Send to Recover the Most Sales?
Some brands only send one abandoned cart email, but adding three or four to your arsenal can help you recover more sales. Consumers who receive your first email may be too busy or distracted to act. Reminding consumers multiple times may lead to conversions.

Make sure each email in your abandoned cart drip campaign contains a variety of imagery and text. Get creative with your messaging to surprise and delight your audience.