2023 Marketing Calendar: Key Dates for Your SMS Campaigns

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Having visibility on the coming year is essential when developing your communication plan. By anticipating your content and campaigns, you will be able to improve your SMS campaign sending strategy and keep your social networks up to date.

To help you, we have prepared a detailed marketing calendar with key dates, events and other special days of 2023, which you can take advantage of in your communication strategy .

What is a marketing calendar?
A marketing calendar is a document that lists important days and periods for commercial, sporting or cultural activities, and which allows you to create relevant content and plan appropriate customer communications.



Why do you need a marketing calendar in 2023?
We have learned during the health crisis – and as we discussed in a previous blog – that frequent communication with your customers and followers on social networks is essential to retain them , increase engagement and sales .

For this reason, we recommend that you invest time in planning your campaigns and buy argentina number database content, in order to be prepared and have time to deal with unforeseen events and new opportunities.

Planning your content strategy will allow you to:

Find the key moment to send your SMS campaigns to your customers.
Identify thematic campaigns; for example, if you have a restaurant, you can organize one-off promotions and a special menu for World Chocolate Day.
Stay ahead of social media trends.
Make better use of your time and work smarter.
Why plan SMS campaigns?
In France, 97% of the population owns a mobile phone and 95.7% own a smartphone.

With a 96% opening rate , SMS is a powerful communication tool, as well as a higher conversion rate than traditional resources.