Who knows, you might even end up in the top spot?

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Imagine your company is building a website where, in order for customers to access information, they must fill out a form allowing the brand to use their data for specific purposes. In fact, companies most commonly use this data for commercial contacts via newsletters or phone calls. However, permissions should always be clearly stated in the Privacy Policy document added to the form box. Once the customer reads and accepts the Policy, the company has their permission to use their data as specified in that document.

This way, even if the sales contact doesn't generate immediate sales, the fact is that this lead was generated with the customer's consent. This is positive in the sense of building a relationship c level executive list that respects the customer's privacy, which leaves the door open for a future purchase.

However, some brands choose to take a shorter route in an attempt to make sales and therefore choose to buy leads.

Have you ever received a text message on your phone or an email notification about a newsletter from a company you don't know or that you never requested to be on their mailing list? It's so common that we often don't even think about it, simply requesting to unsubscribe or simply taking no action.

The CNPD recently imposed a fine of 107 thousand euros on Deco Proteste , an entity responsible for managing consumer complaints. A user, dissatisfied with the dozens of unsolicited newsletters he received on Deco's behalf and from partners (lead sales companies that are usually called performance agencies) that Deco had hired, filed a complaint stating that he had never been a customer or had ever requested communications from Deco and its partners.