One of the limitations of social media is that it wasn't designed to serve as a central hub for comprehensive company information . Details such as opening hours, locations, portfolios, and even company policies can become fragmented and difficult to access on social media.
With a website, you centralize all your company's essential information in one place, where your customers can easily find what they need . This increases convenience for your customers and reduces the number of repetitive questions you receive daily.
3. Professionalism and Credibility
Having a well-designed website gives your company an air of professionalism email list that social media alone can't provide. When a customer searches for your business and finds a well-structured and comprehensive website, it conveys a sense of seriousness and trust .
Companies with a website are perceived as more trustworthy and stable , which can make the difference between winning or losing a customer. Social media, as useful as it is, doesn't always convey this same level of trust, as it's often seen as more informal.
4. Independence of Algorithms
On social media, you're at the mercy of algorithms . What does that mean? The reach of your posts depends on how the platform distributes your content, and changes in the algorithm may mean your posts don't reach as many followers as before.
With a website, you don't have to rely on these rules. All traffic generated to your site is organic and direct, meaning it depends on the effort you put into attracting visitors, whether through SEO, advertising, or content marketing. This gives your company greater autonomy and predictability over your audience.
Social media is excellent for building relationships with your audience, but when it comes to direct sales conversions, things can be a little different. While it's possible to make sales directly on some platforms, such as Instagram Shopping or Facebook Marketplace, the purchasing process is still limited and less flexible.