Definition of omnichannel marketing

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To put it simply, omnichannel is an approach that involves a company using all the channels at its disposal, whether physical or digital. The goal is to offer its contacts an immersive experience while creating a real synergy between all channels in order to convey a coherent message.

The difference between multichannel and omnichannel
Sometimes confused with each other, these two strategies are nevertheless very different, let me explain.

It is true that multichannel is an approach that, like omnichannel, uses cuba business email list different distribution channels to establish contact with the customer. However, this strategy aims to use each channel in a completely individual way without any link between them. The actions implemented on each of the channels are independent of each other, unlike omnichannel where the actions are all connected to each other.

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Omnichannel at the service of customer experience
Digital transformation is a revolution that has changed consumers' purchasing behavior. They have become much more demanding in their expectations, which has forced brands to adapt, particularly by positioning themselves on new distribution channels . Although there have been several changes in recent years, the goal for you, as an e-retailer, is the same: to offer a unique experience to your customers . That's good, because that's also the goal of an omnichannel strategy!

You might ask me, but concretely how can omnichannel marketing allow me to be closer to my customer? Well, let's see it together!: