The high open rate is a big benefit. Over 90% of text messages are opened. This means your message is very likely to be seen. You can send an offer. You can also send a link to a new product. People will see it on their phones. This makes them more likely to click the link. This can lead to more sales. It is a very effective way to get people to your website.
What are the Benefits?
Using bulk SMS marketing for your Magento 2 store has many benefits. First, it helps you build customer loyalty. You can send them special offers. This makes them feel valued. When a customer feels special, they are more likely to return to your store. They might also tell their friends about you. This is great for your business.
Furthermore, it can help you with abandoned carts. An abandoned cart is when a person adds something to their cart. But they do not finish the purchase. You can send a text message to them. The message can remind them to finish their order. It can even offer a small discount. This can help you get back lost sales. It is a very effective strategy.
The Importance of an Extension
Magento 2 does not have a bulk SMS feature on its own. You need to add it. You do this with an extension. An extension is like an app for your Magento store. You install it to add new features. There are many different bulk SMS extensions for Magento 2. They connect your store to a messaging service. This allows you to send text messages.
The extension is the tool you use. It helps you manage everything. It allows you to create different campaigns. It also lets you see who got your message. Some extensions let you schedule messages. For example, you can schedule a message for a holiday. You can also schedule it for a special sale. This makes your marketing easier.
How to Set It Up
Setting up bulk SMS marketing in Magento 2 is not hard. First, you need to choose an extension. You can find them on the Magento Marketplace. Once you choose one, you buy it and install it on your store. The instructions will tell you how to do this. After you install it, you need to connect it to an SMS gateway.
An SMS gateway is a service that sends the messages. The extension estonia whatsapp lead connects your store to this service. You will need to get a special key from the service. You put this key into the extension settings. This lets the two systems talk to each other. This is a very important step. Without it, you cannot send any messages.
Creating Your First Campaign
Once everything is set up, you can create a campaign. A campaign is a plan for your messages. You need to decide who to send the messages to. You can send them to all your customers. Or you can send them to a specific group. For example, you can send a message to people who bought a certain product. This is called targeting.
The message itself should be short and clear. Text messages have a character limit. So every word counts. You should have a clear call to action. A call to action is what you want the person to do. It might say, "Shop the sale now!" or "Use code SAVE10". You should also include a link to your store. This makes it easy for people to buy.
Tracking and Measuring Results
After you send your messages, you need to track the results. The extension should have a log of messages. This log shows who got the message. It also shows if the message was sent successfully. You can also see who clicked on the link. This data is very useful. It tells you if your campaign was successful.
For example, you can see how many sales came from the campaign. You can also see your return on investment. This is how much money you made compared to what you spent. This helps you know what works. It helps you create better campaigns in the future. It is a very important part of the process.